Agence wato

Ultimate Ears Boom speaker launch : #PartyUp

To celebrate the launch of their Bluetooth Boom speaker, the company Ultimate Ears asked WATO to plan and produce an urban and underground-themed event.

The event featured :

  • An underground spot in the heart of Paris
  • An immersive theatrical path with make-believe vabgabonds, fire breathers and a mad welder
  • A theatrical start to the event with the forcing of a lock to enhance the underground aspect
  • A vintage Airstream food truck
  • Urban scenography with barrels, graffiti, metal elements, tires, chains…
  • 150 influencers
  • A photobooth
  • A tweet wall
  • A DJ set contest
  • Overhead scenography with 300+ speakers hanging

Key infomations

Location : Underground venue

Date : November 16th 2016

Guests : 200

Theme : Underground

Client : Ultimate Ears

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