Agence wato
Ultimate Ears Boom speaker launch : #PartyUp

Ultimate Ears Boom speaker launch : #PartyUp


Underground venue


November 16th 2016






Ultimate Ears

To celebrate the launch of their Bluetooth Boom speaker, the company Ultimate Ears asked WATO to plan and produce an urban and underground-themed event.

The event featured :

  • An underground spot in the heart of Paris
  • An immersive theatrical path with make-believe vabgabonds, fire breathers and a mad welder
  • A theatrical start to the event with the forcing of a lock to enhance the underground aspect
  • A vintage Airstream food truck
  • Urban scenography with barrels, graffiti, metal elements, tires, chains…
  • 150 influencers
  • A photobooth
  • A tweet wall
  • A DJ set contest
  • Overhead scenography with 300+ speakers hanging

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