TikTok: high-level conference at the Arab World Institute

On the occasion of its annual kick-off, the famous social network TikTok entrusted the agency WATO with organizing a spectacular conference: TikTok NewFronts.

On the program:
The complete privatization and transformation of the Institut du Monde Arabe into a series of unforgettable experiences.

• Musical surprise with Lady Ricart on piano and Bili Bellegarde on vocals, performing on a rolling stage in the parking area.

• Theatrical journey hosted by hyper-energetic “TV show assistants,” guiding guests from one scene to the next.

• The iconic catwalk turning guests into runway stars — with podium, audience, and ecstatic paparazzi.

• Full branding throughout the experience, including giant panels, screens, elevator stickers, fans, and even custom napkins.

• A spectacular conference setup, featuring two XXL phone-shaped screens, personalized neon lights, and a breathtaking panoramic view of Paris.

• A high-profile conference hosted by Samuel Étienne, featuring a lineup of celebrity guests: Kev Adams, Adèle Castillon, Alice Moitié, and Sakina Karchaoui.

• An enchanting private concert by Adèle Castillon.

• A showcase from the cabaret Madame Arthur, with four of its fabulous performers (Bili Bellegarde, Lady Ricart, La Biche, and Madeleine Flamboyante), for a moment as funny as it was moving.

• Photo call with a giant TikTok logo.

• Elegant DJ set by Livoo.

Did you enjoy this conference?
Discover more corporate experiences by WATO: Sony Music Keynote at the Monnaie de Paris, Conference in a military fort in Marseille, Upside-down world conference for Welcome to the Jungle