FOX Play launch : Let’s Fox Play

To celebrate the launch of its new Fox Play VOD platform, the Fox Networks Group asked WATO to organize a spectacular and immersive launch event. The idea was to immerse guests in the legendary world of Fox series (Salem, The X-Files, Glee, 24, How I Met Your Mother…).

The event featured:

• A cinema-themed video trailer invitation
• An extraordinary venue in the heart of Paris, in a secret location that was unveiled at the last minute
• A walk through a mysterious garden with sound designs
• An encounter with a frantic filmmaker doing his best to put a smile on guests’ faces
• An impressive witch trial along the theme of the Salem series
• A close encounter of the third kind involving two police inspectors and a stunning vintage American police car along the theme of the X-Files
• A huge Fox Play logo
• A private concert with 2 singers & 5 hip-hop dancers along the theme of Glee
• A 24-themed interrogation with an authentic lie detector test to try and find Jack Bauer
• A love scene near an extraordinary locomotive just like in How I Met Your Mother
• A wander around an amazing building, led by fun bellboys
• The exploration of a unique Fellini-themed baroque loft
• A presentation of the Fox Play Platform by Olivier Bramly, CEO of Fox Networks Group France and an exclusive broadcast of a video
• A hot dancefloor until 2am
• 300 guests, including around 100 journalists and influencers
• #LetsFoxPlay as a national trending hashtag on Twitter the night of the event