Agence wato
FOX Play launch : Let’s Fox Play

FOX Play launch : Let’s Fox Play

Location

Underground venue

Date

November 7th 2017

Guests

300

Theme

Series

Client

Fox Networks Group

To celebrate the launch of its new Fox Play VOD platform, the Fox Networks Group asked WATO to organize a spectacular and immersive launch event. The idea was to immerse guests in the legendary world of Fox series (Salem, The X-Files, Glee, 24, How I Met Your Mother…).

The event featured:

  • A cinema-themed video trailer invitation
  • An extraordinary venue in the heart of Paris, in a secret location that was unveiled at the last minute
  • A walk through a mysterious garden with sound designs
  • An encounter with a frantic filmmaker doing his best to put a smile on guests’ faces
  • An impressive witch trial along the theme of the Salem series
  • A close encounter of the third kind involving two police inspectors and a stunning vintage American police car along the theme of the X-Files
  • A huge Fox Play logo
  • A private concert with 2 singers & 5 hip-hop dancers along the theme of Glee
  • A 24-themed interrogation with an authentic lie detector test to try and find Jack Bauer
  • A love scene near an extraordinary locomotive just like in How I Met Your Mother
  • A wander around an amazing building, led by fun bellboys
  • The exploration of a unique Fellini-themed baroque loft
  • A presentation of the Fox Play Platform by Olivier Bramly, CEO of Fox Networks Group France and an exclusive broadcast of a video
  • A hot dancefloor until 2am
  • 300 guests, including around 100 journalists and influencers
  • #LetsFoxPlay as a national trending hashtag on Twitter the night of the event

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