MONUMENTAL META CONFERENCE IN A HUGE URBAN SETTING

On the occasion of its annual advertisers’ conference, Meta entrusted the agency WATO with the organization of a masterful event: Meta Festival.

• Privatization of an incredible unfinished hall on Place de la Bastille: the Grand Palais Immersif.
• Creation of an immersive journey mixing digital art and branding through the palace’s meanders.
• Ray-Ban brand activation to present the very latest Ray-Ban Meta glasses.
• Mini conference with silent disco dedicated to influencers in an astonishing room where a huge staircase leads nowhere.
• High-tech video photocall inspired by the Oscars’ glambot.
• Monumental conference in the cathedral hall with breathtaking visuals developed with AI.
• Inspiring speeches by Pierric Duthoit, Alexandra Caulea, Arthur Side and many others.
• Intriguing dance performance by a Voguing collective.
• Eclectic yet joyful dancefloor by DJ Livoo.

If you enjoyed this conference,

Find our other extraordinary conferences on our website: TikTok at the Institut du Monde Arabe, Sony Music at La Monnaie de Paris and Alliance Piscine in a military fort in Marseille.