SFR : “Warrior Days” creation of brand content on a Viking theme

For an advert campaign called the “Warrior Days”, the brand Red from SFR asked WATO to create some immersive brand content on a Vikings theme.

In total 22 shorts videos were produced in one day in order to broadcast on SFR’s social networks.

Which implied :

• Writing a fun scenario on a Vikings theme in which 6 warriors would come to crash the prices of the phone packages.
• 1 entire day of shooting pictures and videos.
• 15 days of promotion on SFR social network.
• Recruitment and management of the comedians.
• Stylism, costumes and make up to transform the comedians into impressive Vikings !

The sales of the operation were good enough to renew “the Warriors Days” several times since then.

If you wish to discover more themed brand content operations made by WATO :

• Campari Secret Factory an immersive invitation on a bank robbery theme.
• Fox Play an immersive invitation on a Cinema theme.
• BVA Circus an immersive invitation on the Circus theme.
• Kymono Airlines an immersive invitation on the aviation theme (Catch me if you can).