The Prime Show : An immersive digital event for Amazon France

How can we entertain our employees in the middle of the Covid Crisis ?

That is the question Amazon asked Agence WATO a few weeks before Prime Day 2020 (a marketing operation).

Our recommandation ?

Create an immersive livestream experience mixing humour, corporate content and interactions for 1000 employees working from home.

It took us a month to write, conceive and produce 3 live shows of 20 minutes each, which enabled Amazon’s team to escape the heavy atmosphere of confinement and build fun memories together for one day.

This project involved :

• A taylor made web site to host 1000 employees in the most secured way.
• Interactive plug-ins such as live chat, live selfie upload, emojis reactions, live polls and games.
• A full TV set with 5 cameras and a video control room with 20 technicians
• 3 fun TV shows broadcasted live on the platform
• 3 field reports shot, edited and broadcasted on the same day
• Possibilité de revoir les emissions en replay juste après leur diffusion sur la plateforme
• Video interactions with the audience through Zoom stream integrated into our broadcast.
• Parody of famous TV games (Who wants to be a Millionaire ? The Price is right, etc.) with TV host on the set and candidates from their home.

Have a look to our previous collaborations with Amazon here : Amazon’s Disco Ball, Legends of Amazonia & Amazon Old School Party