An immersive teaser : The Underwater Party II
To promote its new event, The Underwater II, WATO chose to create viral content – pictures, GIFs and videos – related to the hidden world under the sea.
The scenario featured:
- The briefing of an elite unite in a locker room
- The preparation of the operation equipment: harpoons, knives, oxygen tanks, etc.
- The team’s tactical advance through mysterious corridors
- A dive into water
- Their advance under water
- Their arrival in a custom-made underwater setting