BVA : The Amazing Circus Teaser

To announce the date of its yearly party, the marketing research firm BVA asked WATO to organize a spectacular happening.

The theme was : ‘The BVA Circus is coming to town’.

The event featured :

• Booking and covering a London bus in the colors of the event
• Hiring a Parisian brass band of 18 players
• Choosing British/circus-themed makeup and costumes
• Driving the brass band through the historical parts of Paris
• Turning up at BVA’s offices in Boulogne under a shower of confetti
• Champagne and a private concert on all 6 floors of their open space
• A photo shoot & video editing