Agence wato

WATO: A video trailer on the theme Lawrence of Arabia

In March 2014, WATO agency produced the video trailer “Le Serment d’Alcazar” with a camel in Paris on a Lawrence of Arabia theme.

This video is certainly one of the most powerful our agency produced until this day.

The idea was to produce a series of photos and videos to promote a public party in a Parisian imaginary desert.

This shooting was divided in 3 steps :

Introduction of the video in a sand cave

  • The video starts with a bedouin camp in the middle of a sand cave.
  • Rituals of the mint tea, hookah and thousands of candles to get the Arabian nights feeling.
  • Warned about the project, the nomads leave their cave on the way to Paris.

Shooting in Paris with a camel during sunrise

  • In the spirit of the movie “un Indien dans la ville” our actors dressed up as bedouins explore Paris as they were lost.
  • Concorde Plaza, Assemblée Nationale or even the Trocadero, the arab tribe discover Paris under a burning sun.
  • Final shot with Foulques Jubert, dressed up as Lawrence of Arabia walking towards the Eiffel Tower during sunrise.

Transforming a skatepark in a candle ocean

  • To reveal the venue of the main event, WATO produced a 3rd shooting in the skatepark where to party would take place.
  • 1 camel, 20 bedouins and a few thousands of candles to turn the skatepark into a Arabian night dream.

Thanks to this video, to promotion campaign was a huge success with no less than 3500 participants to the event.

Discover here the content about the D day : Le Serment d’Alcazar, were WATO transformed a public skatepark into a party desert.

Curious to discover more of WATO’s immersive videos ?

Key infomations

Location : D'une caverne de sable aux pieds de monuments parisiens

Date : 15 Mars 2014

Guests : 15

Theme : Lawrence d'Arabie

Client : WATO

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