Canal +: Immersive Premiere Terminal series
To celebrate the release of the new series made in the french productor Jamel Debbouze: Terminal, the french TV Chanel Canal + entrusted WATO agency with the organization of an immersive premiere on the theme of the airport.
What really happened that night?
First part: the cinema
- Transformation of the Max Linder cinema into an airport hall for the duration of a broadcast of 3 episodes
- Huge Photocall in the colors of the TV show to welcome the entire cast in a crackle of flashes
- 6 cheerful actors dressed as hostesses and stewards in order to bring a smile to the guests from the very first step
- 4 golf carts with drivers dressed as runway agents for a VIP transfer to their next destination
- 6 actors as runway agents with light sticks to guide spectators on their way to the imaginary Terminal
Second part: the Imaginary Terminal
- Transformation of an old bank into a grandiose airport hall as faithful to the series as possible
- False labyrinth queues mimicking the inconsistencies of airport flow management
- Fake security gate with two teasing customs officers
- Boarding area decor including counter, VIP seats and excited passengers and flight attendants
- Duty free decor animated by an actress playing a superficial and silly hostess
- Tailor-made photocall featuring the credits of the series to strike the pose on the baggage carousel
- Cabin crew rest room decor including dart board, ping-pong table and union posters
- Fiery dancefloor in a particularly realistic airport hall setting with a board of destinations and wild ramp agents
- DJ set by Livoo with Jamel Debbouze as special guest
Did you like this premiere ?
Discover other projects organized for Canal +: The 100 million views of La Flamme/le Flambeau, the premiere of Pamela Rose, the premiere of the Yellow Jackets series.