PLG: Custom Serious Game themed Scammer Influencer

For its 30th anniversary, Product Life Group set a dual challenge for WATO Agency:

Organize a prestigious Gala evening in a high-profile Parisian palace – Discover the event here. Imagine an exclusive online game allowing the selection of 100 winners among its employees.

On the agenda for this custom serious game:

• 6 exclusive content shoots to bring the concept to life.
• 3 websites entirely designed and produced by us.
• 10 sequences of interactive gameplay requiring skill and speed.
• 30 minutes of timed gameplay. 1000 players from 20 countries.
• 1 two-day trip to Paris including a prestigious Gala evening to be won.

Curious to discover the content?

• Video 1: Introduction of the scammer influencer
• Video 2: Discovery of the XLAB Chemicals office hoax
• Video 3: Hidden camera at the hair salon
• Video 4: The guinea pig
• Video 5: The back story
• Video 6: The hacker’s final question.