Ultimate Ears Boom speaker launch : #PartyUp

To celebrate the launch of their Bluetooth Boom speaker, the company Ultimate Ears asked WATO to plan and produce an urban and underground-themed event.

The event featured :

• An underground spot in the heart of Paris
• An immersive theatrical path with make-believe vabgabonds, fire breathers and a mad welder
• A theatrical start to the event with the forcing of a lock to enhance the underground aspect
• A vintage Airstream food truck
• Urban scenography with barrels, graffiti, metal elements, tires, chains…
• 150 influencers
• A photobooth
• A tweet wall
• A DJ set contest
• Overhead scenography with 300+ speakers hanging