Bose : Brand content on a Urban Exploration theme in Paris

In 2014, Bose asked WATO to organize its Parisian Launch through some brand content and a party on Urban Exploration theme : #LiveInTheCube.

This video and the party were organized along the #ListenForYouSelf world campaign to launch new headphones called #SoundTrue.

This video trailer features :

• A group of trendy Parisians looking for new adventures.
• The exploration of an underground Parisian venue : The former train station of Bercy.
• The discovery of a mysterious plexiglas cube with motionless musicians inside.
• The enlightment of the cube and the venue by the light painting artist Jadikan

Discover the spectacular party that followed : #LiveInTheCube with 500 guests in one of the most underground venues of Paris.

Explore more brand content from WATO :

• Campari Secret Factory on a bank robbery theme for Campari.
• The Warrior Days on a Vikings theme for SFR.
• Kymono Airlines, on a vintage airport theme for Kymono.