Agence wato

Bose : Brand content on a Urban Exploration theme in Paris

In 2014, Bose asked WATO to organize its Parisian Launch through some brand content and a party on Urban Exploration theme : #LiveInTheCube.

This video and the party were organized along the #ListenForYouSelf world campaign to launch new headphones called #SoundTrue.

This video trailer features :

  • A group of trendy Parisians looking for new adventures.
  • The exploration of an underground Parisian venue : The former train station of Bercy.
  • The discovery of a mysterious plexiglas cube with motionless musicians inside.
  • The enlightment of the cube and the venue by the light painting artist Jadikan

Discover the spectacular party that followed : #LiveInTheCube with 500 guests in one of the most underground venues of Paris.

Explore more brand content from WATO :

Key infomations

Location : Underground abandoned railway station

Date : September 1st 2014

Guests : 8

Theme : Urban Exploration

Client : Bose

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