Bose : Brand content on a Urban Exploration theme in Paris
In 2014, Bose asked WATO to organize its Parisian Launch through some brand content and a party on Urban Exploration theme : #LiveInTheCube.
This video and the party were organized along the #ListenForYouSelf world campaign to launch new headphones called #SoundTrue.
This video trailer features :
- A group of trendy Parisians looking for new adventures.
- The exploration of an underground Parisian venue : The former train station of Bercy.
- The discovery of a mysterious plexiglas cube with motionless musicians inside.
- The enlightment of the cube and the venue by the light painting artist Jadikan
Discover the spectacular party that followed : #LiveInTheCube with 500 guests in one of the most underground venues of Paris.
Explore more brand content from WATO :