Surprise party for the 4 millions vues of Alibi.com2

For the success of the film Alibi.com 2, Studio Canal and TF1 Studio entrusted WATO agency with the organization of a surprise party that pranked the film’s lead actor, Philippe Lacheau.

The evening’s program included:

• The creation of a fake storyline around a temporary fake Japanese restaurant named “Otsu”
• Designing a cheesy wedding scenography that incorporated elements from the film
• Orchestrating the perfect surprise with discreet guest reception on one side and maintaining the illusion for the actor on the other
• A mock wedding ceremony between Philippe Lacheau and a cardboard cutout of Brad Pitt (of whom the actor is a fan)
• Speeches from the actor’s close ones, including his brother, Pierre Lacheau, who was behind the operation
• Attendance of the film’s cast, including several stars of French cinema: Arielle Dombasle and Gérard Jugnot
• A performance by the band Dust, featuring an electrifying Philippe Lacheau
• Custom reproduction of the film’s iconic fake TV cabinet for the guests’ enjoyment
• Imagining a fictitious video club featuring all the erotic films Arielle Dombasle supposedly acted in (Rasta Kekette, Jack and His Magic Beanstalk, Tie Me Up If You Can…)
• A photocall set up with the colors of the Alibi.com company
• Setting up a karaoke room with velvet curtains and a disco ball, which quickly became the party’s epicenter

Did you like this project?

Discover other productions serving French cinema: the premiere and immersive evening of Kaboul Kitchen, La Flamme and Le Flambeau party, and the Fox Play launch party.