Agence wato
A launch party : The Poney Project

A launch party : The Poney Project

Location

An abandoned laboratory

Date

September 25th 2014

Guests

250

Theme

Poney & WTF

Client

Online

Online, France’s second largest web hosting service, wished to raise its profile with an offbeat poney-themed campaign. WATO came up with ‘ThePoneyProject’.

The campaign featured:

  • A mysterious fight between poneys and unicorns that buzzed on social media
  • The Poney Party, a launch event for journalists and influencers
  • A crazy equestrian theatrical trail
  • A preview showing of 3 videos directed by our agency

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