![image](https://agence-wato.com/wp-content/uploads/2018/04/The-Poney-Project-1.jpg)
A launch party : The Poney Project
Online, France’s second largest web hosting service, wished to raise its profile with an offbeat poney-themed campaign. WATO came up with ‘ThePoneyProject’.
The campaign featured:
- A mysterious fight between poneys and unicorns that buzzed on social media
- The Poney Party, a launch event for journalists and influencers
- A crazy equestrian theatrical trail
- A preview showing of 3 videos directed by our agency
![image](https://agence-wato.com/wp-content/uploads/2021/07/31161003631_a39f4b5dee_o.jpg)