A launch party : The Poney Project

Online, France’s second largest web hosting service, wished to raise its profile with an offbeat poney-themed campaign. WATO came up with ‘ThePoneyProject’.

The campaign featured:

• A mysterious fight between poneys and unicorns that buzzed on social media
• The Poney Party, a launch event for journalists and influencers
• A crazy equestrian theatrical trail
• A preview showing of 3 videos directed by our agency