Mission Nuxe : A James Bond theme seminar in Cannes
On the occasion of Sales Kick Off, Nuxe cosmetics company relied on WATO to organize a James Bond theme immersive seminar in Cannes in September 2013.
Becoming spies for one day, the Nuxe team experienced a true adventure in some of the most powerful decors of Cannes.
The event featured :
- Fake kick off meeting in a luxurious hotel of Cannes by the sea.
- Speech of an actor playing the bright new professor hired to “make a revolution” in the Nuxe products formulas.
- Theatrical happening with the abduction of the professor in the middle of his speech by 3 gangsters with hoods.
- Video message from the Evil Caudalo Professor, detailing the ransom to free the professor before dusk.
- Crossing the bay of Cannes by boat towards a gorgeous island near by.
- Treasure hunt with sport activities and enigmas in a 19th century fort.
- Glamorous party in the bad guys safe house : a spectacular villa in the heights of Cannes with a pool and a great view.
- Champagne, fancy cocktail and casino animations in a James Bond style atmosphere.
- Theatrical execution of the evil Professor Caudalo, mastermind of the kidnapping.
- Burning dance floor until dawn and even a dive of the boss in the beautiful pool of the villa.
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